Data & Benchmarks5 min read
What Is a Good Follower Growth Rate on LinkedIn?
A good follower growth rate on LinkedIn depends on your page size, not one magic number. Here are the real benchmarks and how to calculate your own rate honestly.
By Atul Jha, Software engineer, Apna Project
The short version
- A good follower growth rate on LinkedIn is relative to your current size, since a 1,000-follower account grows much faster in percentage terms than a 100,000-follower one.
- Third-party benchmarks put smaller pages well ahead, with Socialinsider's 2025 report showing accounts under 10,000 followers growing far faster than accounts over 100,000.
- The standard formula is simple, being new followers in a period divided by your starting count, times 100.
- There is no official LinkedIn target, so any single "good" percentage you see quoted is someone's estimate, not a platform rule.
- Track your own rate month over month against your own history first, then compare to benchmarks second.
So what counts as "good" for you
Here is the framing we trust more than any benchmark. Compare yourself to yourself first, then to your peers, then to the platform.
Compare to your own past. Pull your last six months of follower counts and calculate the monthly rate for each. A good month is one that beats your recent average. That single habit filters out a lot of noise and vanity comparison.
Compare to accounts genuinely like yours. Not the mega-creator with a team and an ad budget. Someone one or two steps ahead in your niche, at a similar follower count. Their trajectory tells you far more than a global average that blends every industry together.
Compare to the platform last. The Socialinsider bands above are a sanity check, not a scoreboard. If you are a 2,000-follower account and you are gaining a healthy percentage each month, you are doing fine, even if a 100,000-follower brand posts a bigger raw number.
Remember too that follower count is only one metric. A slow-growing account with high engagement and the right audience often outperforms a fast-growing one full of the wrong people. We dig into that trade in followers versus connections on LinkedIn and in the LinkedIn engagement rate formula, because a growth rate with no engagement behind it is a hollow number.
How to actually move the rate
Growth rate is an output. The inputs are reach and reason-to-follow. You raise both by showing up where your audience already is, not just by posting into your own feed and hoping.
This is the part we think about constantly at Commenti, so read it knowing we build a commenting product. In our own experience helping people grow, thoughtful comments on other people's posts are one of the most reliable ways a smaller account gets in front of new people, because a good comment borrows someone else's audience for a moment. We will not promise you a follower number for it. Results vary a lot by niche, consistency, and what you actually say. But the mechanism is real: visibility to relevant strangers is what converts into follows, and comments are a cheaper, faster path to that visibility than waiting for a post to go viral.
If you want the fuller playbook on raising reach and follows the slower, honest way, we lay it out in how to increase LinkedIn followers. And if you are wondering whether your target count even matters, how many LinkedIn followers make you an influencer puts the round numbers in perspective.
The short version
A good follower growth rate on LinkedIn is one that beats your own recent months and sits in a reasonable range for your page size. Smaller accounts should expect higher percentages; large accounts should judge themselves on absolute reach. Calculate your rate with the simple formula, track it against your own history, and use benchmarks as a sanity check rather than a verdict. The number that matters most is whether the right people are following you, not how fast the counter moves.
Frequently asked questions
What is the 3/2/1 rule on LinkedIn?
The 3/2/1 rule is an informal posting habit some creators use, roughly three value posts, two engagement or story posts, and one promotional post in a cycle. It is folklore, not a LinkedIn policy, and it is meant to keep your feed useful rather than salesy. Treat it as a rough balance, not a formula.
Is 10,000 followers a lot on LinkedIn?
For an individual it is a strong number that signals real reach, though the value depends on whether those followers are in your target audience. Ten thousand engaged, relevant followers beats fifty thousand random ones. Reach without relevance rarely turns into conversations, clients, or job offers.
Is 3,000 followers on LinkedIn a lot?
Three thousand followers is a healthy base for most professionals and enough to get consistent post views if your content lands. It is well above the average individual account. Focus less on the count and more on whether the right people are following you and engaging.
How do I calculate my LinkedIn follower growth rate?
Take the followers you gained during a period, divide by the follower count you started with, and multiply by 100. If you began the month with 2,000 followers and gained 100, that is a 5% monthly growth rate. Compare that figure to your own past months first.
Written by the team building Commenti on real LinkedIn growth data. Found an error? Tell us and we’ll fix it. Accuracy beats winning.
Software engineer, Apna Project
Builds software at Apna Project and is a 3x certified Salesforce developer. Writes here on the measurement side of LinkedIn: what moves reach, what does not, and how to tell the difference. Commenti is the LinkedIn comment automation tool by Ampliflow.
The honest answer to what is a good follower growth rate on LinkedIn is: it depends on how big you already are. A page with 800 followers and a page with 80,000 followers can add the same number of humans in a month and post wildly different percentages. So a single benchmark that fits everyone does not exist.
That does not make the question useless. It means you need two things: a way to calculate your own rate, and a sense of what pages your size tend to do. This post gives you both, without inventing numbers.
How follower growth rate is actually calculated
The formula is not complicated. Social Status defines the monthly version cleanly: take your followers on the last day of the month, subtract your followers on the first day, then divide by the followers on the first day. Multiply by 100 to get a percentage.
So if you started March with 2,000 followers and ended with 2,100, you gained 100, and 100 divided by 2,000 is 5%. That is a 5% monthly growth rate.
The reason percentage matters more than raw count is compounding. Adding 100 followers to a 2,000-follower base is a 5% month. Adding the same 100 to a 40,000-follower base is a 0.25% month. Same effort, same 100 people, very different story. This is exactly why comparing your raw gains to a big creator's raw gains will only ever make you feel behind.
What the benchmarks actually show
There is no official LinkedIn target for growth rate, so we lean on third-party reports that measure lots of accounts. Socialinsider's 2025 LinkedIn benchmark broke audience growth down by page size, and the pattern is the useful part:
The report also noted that growth rates cooled across every size band in 2025 compared with the year before, with the sharpest slowdown at the top end. That is worth sitting with: even the big accounts are working harder for slower percentage growth now, so if your numbers feel tougher than a year ago, you are not imagining it.
The takeaway is not a magic figure to hit. It is the shape of the curve. Small accounts should expect and aim for higher percentage growth, because they are working off a tiny base. Large accounts should judge themselves on absolute reach and engagement, not on chasing a percentage that gets mathematically harder every month they grow.