LinkedIn Growth5 min read
How to Mention a Company in a LinkedIn Post the Right Way
How to mention a company in a LinkedIn post: the exact steps to tag a Page, why the name has to turn blue, and what to do when the company won't appear.
By Animesh Kudake, Co-founder, Apna Project
The short version
- To mention a company in a LinkedIn post, type the @ symbol, start typing the Page name, then select the company from the dropdown so it becomes a blue clickable link.
- The tag only counts if the name turns blue. Typed text that stays black is not a real mention and does not associate your post with the Page.
- The company must have a LinkedIn Page to be tagged. A business with no Page cannot be mentioned, no matter how you spell it.
- If a company will not appear in the dropdown, type its exact Page name, keep typing to narrow the list, and give brand-new Pages time to become searchable.
- Tagging a Page is different from mentioning a person: it links your post to the company rather than sending that same personal notification, so use it to credit or reference, not to guarantee an inbox ping.
When the company won't appear in the dropdown
This is the part people search for at 11pm. You type the name, and the Page you want never shows up. A few real reasons, roughly in order of how often they are the culprit:
- The business has no LinkedIn Page. You can only tag a company that has an actual Page. If they never created one, there is nothing to mention, and no spelling trick changes that.
- You did not select it from the dropdown. Typing the full name and hoping is not enough. You have to click the suggestion. If the suggestion never appears, keep reading.
- The Page name is not what you assume. LinkedIn matches the official Page name, which is sometimes longer or shorter than the brand you know. Copy the exact name from the company's Page and use that.
- It is a new or low-activity Page. Brand-new Pages can take a while to become fully searchable across LinkedIn. If a Page was created recently, give it time and try again later.
- Similar-named connections crowd the list. If several people in your network share words with the company name, they can fill the dropdown. Keep typing more of the exact Page name, or add an identifier like the legal suffix, to push the Page to the top.
Work through those in order and the tag almost always resolves. If it still will not, the safest move is to name the company in plain text and link to its Page URL instead, so at least readers can reach it.
Tagging a Page is not the same as tagging a person
Here is the nuance that trips people up, and it is worth being precise about. Mentioning a person and tagging a company both use the @ symbol, both rely on the dropdown, and both turn blue when they succeed. What differs is the aftermath.
Mention a person and they get a direct notification, on the platform and often by email, which is exactly why tagging a relevant human is such an effective nudge. Tag a company Page and you associate your post with that Page rather than firing that same personal ping to a single inbox. So use a Page tag to credit, reference, or contextualize a company, not as a guaranteed way to make one specific employee see your post. If you need a person to see it, tag the person.
If you are posting as the brand itself, the same tagging skill sits inside a bigger job. We cover that in how to grow a LinkedIn company Page and in our first company Page post examples, both of which lean on tagging partners and people well.
Where we sit on this
We build Commenti, a tool that helps people write LinkedIn comments and replies, so we spend a lot of time watching how tags shape conversations. The honest read: a company tag is a credit and a connective link, not a growth cheat code. It puts your post in the right context and gives readers a clean path to the Page, and that is genuinely useful. It does not, on its own, drag the company into your thread the way a well-placed personal mention can.
So tag companies when it is accurate and relevant, tag the specific people when you actually need eyes, and remember that the follow-up conversation is where the value is. Once a partner or a person you tagged shows up in the thread, replying to their comments quickly and specifically is what turns a tag into a relationship.
Frequently asked questions
How do I mention a company in a LinkedIn post?
Start or edit a post, type the @ symbol, then begin typing the company's LinkedIn Page name. A dropdown of matching Pages appears. Click the correct one so the name becomes a blue clickable link. If it stays black text, the mention did not register and your post is not linked to that Page.
Why won't LinkedIn let me tag a company?
The most common reasons are that the business has no LinkedIn Page to tag, that you did not select it from the dropdown, or that a new or low-activity Page has not become searchable yet. Similar-named connections can also crowd the suggestions. Type the exact Page name and keep typing to narrow the list.
What is the difference between tagging a person and a company?
Both use the @ symbol and a dropdown, and both turn blue when they work. The difference is what happens next. Mentioning a person sends them a direct notification, while tagging a company Page associates your post with that Page. Use a Page tag to credit or reference a company, not to guarantee an individual sees it.
Why is the company name not turning blue?
The name only turns blue when you pick the Page from the dropdown, not when you type it as text. If the Page never appears, it may be new, spelled differently than its official name, or lack enough activity to surface. Delete the text, retype the @ symbol, and select the Page from the suggestions.
Written by the team building Commenti on real LinkedIn growth data. Found an error? Tell us and we’ll fix it. Accuracy beats winning.
Co-founder, Apna Project
Co-founder at Apna Project, where he helps founders and agencies turn ideas into products. Writes here on LinkedIn growth and what actually earns attention in a comment section. Commenti is the LinkedIn comment automation tool by Ampliflow.
Tagging a company in a post is how you credit a partner, reference an employer, or pull a brand into a conversation without leaving the feed. When it works, the company name turns blue, links to the Page, and your post shows up among that Page's mentions. When it fails, you are left staring at a name that stays stubbornly black and a dropdown that never shows the company you want.
This is how to mention a company in a LinkedIn post so the tag actually registers, plus the fixes for the single most common frustration: the Page that refuses to appear.
How to mention a company in a LinkedIn post
The mechanic is the same one you use to mention a person in a LinkedIn post, pointed at a Page instead of a profile.
That fourth step is the entire thing. The mention is only real once you select the Page from the list and the name turns blue. If you type a company's name and leave it as plain black text, you have written the name, not tagged the Page, and nothing links back to them. Before you publish, scan your draft and confirm every company you meant to tag is a blue link.
Why the tag has to turn blue
The blue link is not styling. It is LinkedIn confirming it has connected your text to a real Page. Per LinkedIn's help documentation on the visibility of mentions and tags, a working mention associates your post with that entity and gives readers a clickable path to it.
For a company, that association is the point. Your post can surface in the Page's mentions feed, and anyone reading can click straight through to the company. Black text does none of that. So treat the color as your receipt: blue means the link landed, black means you only typed a name.