LinkedIn Growth5 min read
How to Use the LinkedIn Featured Section (and What to Put There)
How to use the LinkedIn Featured section to showcase your best work: what you can add, how to add posts, links, and media, and what actually belongs there.
By Animesh Kudake, Co-founder, Apna Project
The short version
- The Featured section is a spot near the top of your profile where you pin your best posts, articles, links, and media for visitors to see first.
- You can feature your own LinkedIn posts and articles, plus external links, images, and documents like a PDF or a case study.
- To feature a post, open it, click the More icon in the top right, and choose to add it to your Featured section, there is no auto-pin.
- Newest featured items show first by default, but you can reorder them, so lead with the piece that best proves what you do.
- Treat it as a curated portfolio, not a dumping ground, three to five strong items beat ten forgettable ones.
How to add items, step by step
There are two paths, and neither is automatic.
To feature an existing post: open the post, click the More icon in the top right corner, and choose the option to add it to your Featured section. LinkedIn is explicit that there is currently no way to automatically pin content, so this is a deliberate, manual step.
To add a link or media directly: go to your profile, open the Featured section through the profile editing controls (or add the section if you do not have it yet), and choose Link, Media, or one of your posts. Paste the URL or upload the file, add a title, and save.
By default, the newest item appears first, but you can reorder them. Use that: put the single strongest piece in the lead slot rather than letting recency decide for you.
What actually belongs there
This is where most profiles go wrong. The Featured section is not a scrapbook, it is an argument. Every item should support the story your headline and About section are telling. If your profile says you are a B2B content strategist, the featured items should prove it: a high-performing post, a link to a campaign, a case study.
A few rules we would hold to:
- Curate to three to five items. Enough to show range, few enough that each one gets attention.
- Lead with proof, not process. A result beats a "thoughts on the industry" post.
- Keep it current. Prune anything that no longer represents the work you want more of.
This section is one of the highest-leverage moves in profile optimization, and it pairs naturally with the broader work of building a presence, which we cover in how to build a personal brand on LinkedIn and LinkedIn profile best practices.
Keep it current, because a stale portfolio hurts
A Featured section is not a set-and-forget field. The most common failure we see is not an empty section, it is a stale one: a two-year-old post pinned at the top, a link to a project you have moved on from, a PDF with an old title in it. Because this is the first thing many visitors read, an outdated highlight actively works against you. It quietly says "my best work is behind me."
So build a small maintenance habit. Every few months, open the section and ask one question of each item: does this still represent the work I want more of? If the answer is no, remove it or replace it with something newer. Because the newest item appears first by default, publishing a strong new post and featuring it is also the easiest way to refresh the top of your profile without a full rewrite.
The bar for keeping an item is simple. It should either prove a skill, show a result, or point somewhere that moves a curious visitor closer to working with you. Anything that does none of those three is taking up your most valuable slot for no return, and pulling it makes the whole section stronger.
The one thing we would add
Here is the angle only we would push. Because Commenti lives in the commenting side of LinkedIn, we watch how attention actually moves: people notice you in a comment thread, get curious, and click your profile. The Featured section is what greets them at that exact moment. So the smartest thing to feature is often the post that first made them curious, or the piece that answers the question your comment raised. The section is not decoration, it is the payoff for the attention you earned elsewhere. Curate it like a first impression, because for the people who matter, it is.
If one of your featured links points to a resource you also drop in comments, make sure that habit is done right, which we cover in link in comments on LinkedIn.
The Featured section rewards restraint. Pick the few things that prove what you do, put the best one first, and let it close the deal on every visitor your work brings to the page.
Frequently asked questions
What is the Featured section on LinkedIn?
The Featured section is an area near the top of your LinkedIn profile where you showcase work samples you are most proud of. LinkedIn describes it as a place to highlight posts, articles, external links, and media. It sits above your Activity section so visitors see your best material before they scroll into your history.
How do I add something to my Featured section?
To feature a post, open it, click the More icon in the top right, and choose the option to feature it. To add a link or media directly, go to your profile, open or add the Featured section from the profile editing options, and select Link, Media, or one of your posts. There is no automatic pinning.
What should I put in my LinkedIn Featured section?
Lead with proof: a post that performed well, a link to your best article or portfolio, a case study PDF, or a page that shows your work. Pick three to five items that back up the story your headline and About section tell. Skip anything generic. Every featured item should earn its slot by showing what you can do.
How many items can I feature on LinkedIn?
You can feature multiple items, and most profiles do well with three to five. There is no benefit to cramming the section full. Because newest items appear first by default and you can reorder them, curate deliberately and keep only the samples that still represent your current work and the direction you want to be known for.
Written by the team building Commenti on real LinkedIn growth data. Found an error? Tell us and we’ll fix it. Accuracy beats winning.
Co-founder, Apna Project
Co-founder at Apna Project, where he helps founders and agencies turn ideas into products. Writes here on LinkedIn growth and what actually earns attention in a comment section. Commenti is the LinkedIn comment automation tool by Ampliflow.
Most LinkedIn profiles bury their best work. Someone lands on your page, reads your headline, maybe skims your About section, and then hits a wall of job titles. The Featured section fixes that. It is prime real estate near the top of your profile where you get to show your strongest material before anyone scrolls, and most people either ignore it or fill it with the wrong things.
We spend our days inside LinkedIn's mechanics, so here is what the Featured section actually is, how to add to it, and what genuinely belongs there.
What the Featured section is
Per LinkedIn's help documentation on the Featured section, it is an area on your profile where you showcase work samples you are most proud of. It sits high on the page, with your Activity section directly below it, so visitors see your curated highlights before they reach your raw post history.
Think of it as a small portfolio pinned to your profile. Instead of hoping a visitor scrolls far enough to find your best post from three months ago, you lift that post to the top and let it do the introducing.
What you can put there
The section is flexible. You can feature:
One important limit worth knowing: LinkedIn notes that featured content is not discoverable through search, and non-logged-in viewers cannot access it. So the Featured section works on people already looking at your profile. It is a closer, not a discovery engine. Discovery still comes from showing up in feeds and conversations, which is a different job entirely.